What is this book about?
It’s not about Likes. It’s about sales.
You’re not special. Almost all businesses are online marketing these days—everyone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out.
Forget what all the self-proclaimed “social media gurus” are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn’t cut it anymore.
In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media.
One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales.
In his book, Lawson and e-commerce author Debra Schepp take you step-by-step through:
Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire
Crafting messages for individual consumers and sharing them in real time to engage and convert
Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites
Expertly leveraging features such as Likes, Retweets, Follows, Shares, and Reposts
Building a thriving e-commerce business and keeping it vibrant and growing
What are you waiting for? Read this book and start kicking social commerce ass.
You’re not special. Almost all businesses are online marketing these days—everyone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out.
Forget what all the self-proclaimed “social media gurus” are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn’t cut it anymore.
In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media.
One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales.
In his book, Lawson and e-commerce author Debra Schepp take you step-by-step through:
Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire
Crafting messages for individual consumers and sharing them in real time to engage and convert
Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites
Expertly leveraging features such as Likes, Retweets, Follows, Shares, and Reposts
Building a thriving e-commerce business and keeping it vibrant and growing
What are you waiting for? Read this book and start kicking social commerce ass.
My thoughts....
★★★★
I gave this book 4 out of five stars.
This book was full of useful information. There were a lot of suggestions regarding using social media to promote your business, along with lots of resource links and useful exercises. It provided many ideas about engaging customers with blog, website, Facebook, Google+, YouTube, Twitter and Instagram, along with ideas on how to turn potential customers into customers. The author wrote a lot about how to keep customers happy and how to make them feel like a special part of your business.
I have to say I still don't understand how to use some social media's sites. I was hoping this book would explain it a bit more, however, the author basically assume that the reader is a user of these sites already and knows what they are all about. I think I need a Social Media for Dummies book, if it exists. It would have also been nice to see a chapter on home based businesses and consultants and how to weave some of these suggestions into their businesses.
I have to say I still don't understand how to use some social media's sites. I was hoping this book would explain it a bit more, however, the author basically assume that the reader is a user of these sites already and knows what they are all about. I think I need a Social Media for Dummies book, if it exists. It would have also been nice to see a chapter on home based businesses and consultants and how to weave some of these suggestions into their businesses.
I will definitely be using it over and over again as a resource tool.
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